Your Transformation Starts With the Right Coach
Each FRQNCY trainer brings the energy, expertise, and accountability you need to break limits and rise higher—one session at a time.
William Allen is a lifelong competitor with a career built on speed, grit, and elite-level performance. He began as a professional motocross racer at just 17, mastering not only competition but the importance of recovery, resilience, and injury prevention. After retiring from motocross, he shifted gears to triathlon—quickly rising to the top of the amateur ranks, earning three national championships and eventually his USA Triathlon Pro License. William raced professionally around the globe on the XTERRA off-road circuit, reaching a world ranking of 49th and training under six-time world champion Lesley Paterson. After stepping away from triathlon, William found a new arena in Hyrox—where he’s continued to thrive, winning major races, climbing podiums, and competing at the highest level. His unique approach blends the endurance of a triathlete, the mindset of a racer, and the discipline of a professional—all of which he now brings to the athletes he trains. Whether you’re racing for time or training for life, William’s ready to help you level up.
Whether you’re chasing gym gains, dialing in your nutrition, bouncing back stronger, or prepping for your next race—our team has the experience to guide every step of your journey.